WE ARE INFLUENCEDABOUT
Hi, I'm Amelia.
I'm a creative, songwriter and marketing strategist who's spent years exploring what makes people connect, create and influence one another.
I've built my own audience of over 31K followers and 1.2 million likes on TikTok, written and released music with over a million streams, and helped founders and businesses grow their presence through content, campaigns, websites and events.
But working on both sides of influence, as a creator and as a strategist, made me increasingly interested in something deeper.
Before we decide how we want people to see us, how much do we actually understand ourselves?
I believe the most meaningful personal brands aren't invented. They're uncovered, understood and built with intention.
I've been on both sides of influence.
The creator
Songwriting, releasing music, collaborating with producers and building an audience.
The strategist
Building brands, websites, campaigns and social platforms for founders and businesses.
The curious mind
Studying psychology and exploring the experiences, beliefs and relationships that shape human behaviour.
EXPERIENCE AT A GLANCE
1.2M
TikTok likes
31K
TikTok followers
1M+
Streams across my music
Plus website development, social campaigns, event production, exhibitions, and work with founders and multimillion-pound businesses.
WHY I STARTED
Self-understanding should come before self-promotion.
For a long time, I was fascinated by the different versions of ourselves that emerge depending on where we are, who we're with and what we've experienced.
The people we grow up around. The relationships we form. The things we're praised for, criticised for, encouraged to pursue or made to question.
Some of those influences help us become who we want to be.
Others leave us carrying beliefs and expectations we never consciously chose.
I've experienced that in my own life, and I've watched it happen in the lives of people around me.
Then, through my work in music, content creation and marketing, I started noticing something else.
We spend so much time thinking about how we want to be perceived, particularly when building a personal brand, without always stopping to ask whether the person we're presenting is actually who we want to be.
That's where WE ARE INFLUENCED began.
I don't believe we can completely escape influence. Nor do I think we should want to.
But I do believe that when we understand what's shaped us, we have more freedom to decide what comes next.
Not to tell you who to be.
To help you decide for yourself.
What I believe
We're all influenced.
That isn't good or bad. The point is to notice it, and decide what deserves a voice.
A brand should be discovered, not invented.
Borrowed ideas are exhausting to keep up. What's genuinely yours is easier to stay consistent with, and much harder to imitate.
Influence is a choice.
You can't always choose what shaped you. You can choose the influence you have on other people.
TALKS AND WRITING
Talking about influence, wherever people will listen.
Talks and workshops for schools and workplaces, podcast conversations, and longer writing on my Substack.
CONTACT
Say hello.
For working together, collaborations, podcasts, talks or partnerships.