
Ten ways we're influenced
The Characters
The personified influences that appear across the whole universe, from the Devil to the Angel, the Ghost to Destiny. And the Human, at the centre of it all.
NINE WAYS IN
Every project is a different way into the same question: what's shaping you, and what do you want to do about it?

Ten ways we're influenced
The personified influences that appear across the whole universe, from the Devil to the Angel, the Ghost to Destiny. And the Human, at the centre of it all.

16+ party game
Ten influences. Terrible decisions. One functioning brain cell. A party game where everyone thinks they know best. Try the demo now.

Illustrated novel · ages 9–14
Rye finds a mysterious game in the attic of his new house, and the Characters follow him home. One day we'd love it to become an immersive, animated reading experience.
Questions worth asking
A deck of thought-provoking questions for meaningful, funny and sometimes emotional conversations about life, identity, relationships and influence.
Real stories of influence
Conversations about how our experiences, relationships, challenges and choices shape who we become, especially stories of transformation.
Writing and reflections
Essays and reflections on identity, behaviour, personal growth and the Characters, with longer writing on Substack.
Four stages
Know Yourself. Know Your Influences. Get to the Root. Influence. The framework underneath everything we do.
Start Here and beyond
Start free with Start Here, go deeper with Get to the Root, or work one-to-one on Personal Brand Direction and Influence.

Talks, workshops and experiences
Interactive talks for schools, workplaces and events, built around the Characters, with immersive experiences to come.
HOW IT CONNECTS
These aren't separate projects. They're different ways of noticing what shapes us, and choosing what we shape.
A shared way to name the voices that influence us, from the Devil to Destiny.
The game, the story and the Conversation Deck bring the Characters to life.
The Method, Start Here and one-to-one work turn noticing into choosing.
The podcast, the Journal and talks open it up to everyone else.
STAY IN THE LOOP
Choose the parts of the universe you're interested in, and we'll only email you about those. Launches, sneak peeks and new writing, never spam.