WE ARE INFLUENCEDTHE METHOD
Influenced →
Influence
Most of us are shaped by people, experiences and expectations we've never stopped to look at. The method is a way of noticing them: who you are, what shaped you and what you genuinely believe, so you can choose what you keep.
That understanding is worth having for its own sake, whether or not you ever post a thing. And if you do want to build a personal brand, it's the strongest place to start, because the method begins with the person and only then turns that into a brand.
01
Know yourself
Who am I?
Your personality, preferences, habits and contradictions. How you show up when nobody needs anything from you, and how that changes in different rooms.
Characters: The Human, The Shapeshifter
You leave with: a clearer picture of who you naturally are, and how close that is to how people see you.
02
Know your influences
What shaped me?
The people, experiences, expectations and beliefs behind who you are today. What you've kept, what you've let go of, and what you're still carrying without noticing.
Characters: The Ghost, The Angel, The Lover, The Frenemy
You leave with: the stories that explain you, and a sense of which influences deserve a vote.
03
Get to the root
What do I genuinely believe?
Separating borrowed opinions from real convictions, and expertise from information anyone could Google. It's fine to still be figuring some things out.
Exercise: From belief to message
You leave with: beliefs in your own words, the experiences behind them, and what you want people to understand.
04
Influence
What do I want to be known for, and how will I say it?
Where you're heading, who you want to reach, and how you want to come across online, on camera and on podcasts. Then turning all of it into intentional communication.
Characters: Destiny, The Devil, The Enabler, The Opportunist
You leave with: a direction you've chosen, and the confidence to say it.
THREE THINGS WE KEEP SEPARATE
They often overlap. They're never assumed to be the same.
Who you are now
Your habits, beliefs, experiences and opinions: what's already true.
Who you're becoming
Where you're heading, and who you want to grow into.
What you choose to share
The parts of you the world gets to see. Decided together, never assumed.
FROM DISCOVERY TO STRATEGY
How self-understanding becomes a personal brand.
-
1
Discovery
You work through the four stages privately, at your own pace. Honest answers, real examples, voice notes welcome.
-
2
Strategy sessions
We go deeper together, explore what stands out, and agree what you're comfortable sharing.
-
3
Your Blueprint
One document setting out who you are, what you stand for and how you show up. You approve every word.
-
4
Influence
Content, storytelling and podcast preparation built on what's genuinely yours.
MY PROMISES
How I work with what you tell me.
I discover, I don't invent.
No made-up stories, opinions or results. If it isn't yours, it doesn't go in.
Confidential by default.
Your discovery answers are private. Nothing is shared without your explicit agreement.
You approve everything.
Your Blueprint, your messages and your content only include what you've reviewed and agreed.